Terms of service
How these terms work
These terms describe the Replies Handled service provided by Penny's Got It. The parties to the service are you, the client, and Penny's Got It. By starting the paid service, you agree to these terms. If anything here is unclear, call us at (313) 546-0561 before you start.
What the service does
Replies Handled answers the Google reviews on your Google Business Profile, in your voice, under your business name. Every review gets a reply, written fresh from that review's own words. We aim to post replies within the day the review lands. Replies may be drafted with the help of AI tools and are posted under your business name. Shep is a brand character for Replies Handled only and never appears in front of your customers.
Once a month, you get a one page report: what your customers keep praising, what keeps costing you calls, and what they are asking for that you do not offer yet, with our response time printed on it. We also set up a simple review request link you can send to customers after a job. It goes to all of your customers the same way, with nothing offered in exchange for a review.
This service is for one-location, owner-operated businesses. We are not taking health-adjacent businesses yet (dental, medical, therapy, home care), because those reviews deserve extra care we are still building.
Voice setup and first replies
Before automatic posting starts, you answer a short set of questions about how you talk and what you never want said, and you approve your first five replies. The first five replies are owner-approved. Automatic posting starts only after that approval.
The rough ones
A reply to a review under 4 stars never posts without your approval. It is drafted, checked by a human on our team, and held for you with the review beside it. You can approve it, change it, or let it sit. If you do nothing, it stays held. Under-4-star reviews never auto-post. Reviews of 4 and 5 stars may post automatically once your voice is set up and your first five replies are approved.
Price and payment
The price is $149 a month per location. There is no setup fee and there are no per reply fees. Your price is locked while subscribed: the price you start at does not go up while you remain a client. There is no free trial. The free step before paid service is a free audit of your 5 most recent reviews.
You put a card on file when you sign up, and the first $149 is charged at signup. After that, $149 is charged each month on the same cycle. If a monthly payment fails, we will tell you right away so we can sort it out together.
Term and cancellation
The service is month to month, with no contract term and no minimum stay. You can cancel in one message at month close: send one message and the service runs to the close of that month, then stops. There is no cancellation fee and no exit call required.
Access to your profile
You provide manager access to your Google Business Profile. No password changes hands. You can revoke that access at any time. When the service ends, we will confirm on our side that we no longer have access once you revoke it.
What we never do
We never write, buy, trade for, or invent reviews for your business. We never offer your customers anything in exchange for a review, and review requests go to every customer the same way, without filtering by who seems happy. We never post a reply to a review under 4 stars without your approval, and we never ask for your Google password.
Your responsibilities
You are responsible for the accuracy of the business information and voice guidance you give us, and for reviewing held drafts in a timely way if you want them posted. Replies go out under your business name. If a reply does not sound like you, tell us and automatic posting stops for your business while we fix your voice profile.
Contact
Replies Handled is a service of Penny's Got It. For questions about these terms, call (313) 546-0561.